Market the most expensive real estate is not a public - it is an axiom not only Russia, but worldwide. Although, of course, there are exceptions when people deliberately seek to put their lives show. This concerns, first and foremost, pop stars and show business, sports, and (to a much lesser extent) some politicians and businessmen. In the majority of its people who are ready to spend seven-digit (in dollars) the amount for the purchase of real estate, want to ensure maximum privacy.

The reasons for this were found a few. The most innocent - just a desire to break from the annoying attention. `Almost every wealthy person understands that becomes public, that his condition and his life becomes interesting for the simple inhabitant, - says Alain Brigadnova, director of urban real estate agency TWEED. - Hence the desire to dissociate himself from a little public scrutiny. Very few people want to see around his house were taken to tour, although it must be noted: some homes deserve `.

There are, however, motifs and more substantial. Any rich person in this country knows that he can become a victim of the criminal `collision ', and the threat of this applies not only to him personally, but also on the family. Information on where and how people live, is very useful to criminals - accordingly, it is quite understandable desire to limit this information. And there are wealthy people who can not clearly explain the origin of their capital - it is primarily concerned with the `servants of the people`. `State officials constitute a special category of clients, - says Elena Zemtsova, CEO of Delta Estate. - These people do not leave any information about yourself to the very end of the sales transaction. The only way of communication - mobile phone. They - the exact opposite of businessmen and bankers who are absolutely open for communication. Moreover, they are asked to refer to issues arising in the realtor to close friends and relatives, devoted to the upcoming transaction `.

Realtors, of course, are sensitive to all such requests. The question of the origin of capital - an absolute taboo. Aspects such as the kind of customer, whether he was successful is business, realtor interesting, and it is not idle curiosity - their knowledge helps to understand what kind of object to search. However this kind of questions raised in the forehead ``, bend, and learn about their accounts carefully. With regard to the name of the buyer, then no one will ever call him without permission - a condition stipulated in the agreements and strictly enforced. `Manners' agencies in relation to their clients do not stop there - in one company told us in confidence, as when conducting a transaction worth 300 million rubles. seller demanded that the documents referred to only 10 million went to the Agency a clear forgery, in order not to lose customers and profit.

However, realtors can refuse to work. This happens in case of doubt the authenticity of personal documents, notes or other payment documents, and if the client offers a complex or too confusing system of payment.

`Private` question

Simple to mind the question - what objects are `closed`? - Caused considerable controversy among experts. According to Elena Zemtsova, fall into this category are all very expensive (from $ 5 million) objects of elite housing. They never openly advertised, and the price for them is not indicated. Similar view is shared by Yevgeny Ivanov, the managing director of the company `Manor`. However, in his opinion, `threshold` is higher - from $ 10 million

But Alain Brigadnova convinced that the `closed` objects in principle does not exist. `Every home that you want to sell, needs to attract potential customers. And how is competently done, the funds will go to advertising and what information will be needed, the agency decides `, - she said.

Valeria Rodionova, branch manager `On Solianke` by `new town ', draws attention to yet another aspect. `Agent, of course, interesting to present its object as something 'beyond' - sverhzakryty, sverhdorogoy, sverhprestizhny: in a` package 'product will be more in demand. So many apartments and cottages, filed in advertising as `secret ', not really deserve this honor. In fact, the other is a closed market - property, not so long ago, the former state. Mansions, the former industrial zone, which now repurpose for housing - that they just do not appear on free sale. But that is another topic `.

Hope Grebennikov, head of projects of the company `TERRA-property ', convinced that the` hidden' property still exists. According to her, in the Moscow region fell into that category houses and lands on the budget of over $ 10 million - these proposals are only at Rublevo-Uspensky highway. All of these objects to date about 55, and deals with them is about 10 per year, ie rotation sufficiently active.

Who are these people who every two years in my house, comparable in value to the island? Of course, it's very, very famous people, but because of all the understandable reasons restrict the overall portrait: it is people older than 35, the price of VIP-property, which they bought is about a tenth of their capital, although, of course, these figures inaccurate. They are owners of large businesses, government officials first echelon, the first of the countries of the CIS.

'Facial' expense

Lying on the surface: to sell an apartment, but not ... its owner. In other words, to show just a property, without revealing to whom it belongs. Owners will appear only at the last moment, on the transaction.

Reception is good, but only at first glance. It would be perfectly amiss at ekonomrynke (if there was anyone at all), where many apartments and they are all standard. In the class deluxe facilities are few and they are all recognizable.

`The owners of apartments and houses at the highest price is often preferred not only to give an object in advertising, but do not place him even in the base agency`, - says Eugene Ivanov. Realtors, of course, try to use various technical tricks. For example, `Manor` now runs the website for the most expensive homes, access to which will be limited: only after authorization of the company. But if sellers deem such security measures are sufficient - only time will tell.

Therefore, the most effective way is personal selling. They are implemented through a specific broker, with whom, as a rule, the owner of real estate has already worked and whom he trusts. The main `engine 'in this case serves as the agency's reputation as a seller superdorogie houses and apartments, and the related brokerage of possessing a solid client base.

Trouble may be waiting for the realtor and the other side - from the buyer. Rich people are very busy and often charge selection of property to trustees or relatives. `It's the most embarrassing moment - says Elena Zemtsova. - What is like one, is totally unacceptable for another. It happens that the transaction fails due to, for example, a small footage of the room, designed by a gym `.

VIP-clients are very attentive to detail. The point here is not limited to those dressed as a real estate agent, what he watches - then deeper. `Indicator professionalism - when the agent can arrange travel through some major buyer gates to the village - said Nadezhda Grebennikov. - Also among our clients are the first person neighboring states, and, of course, work at this level, the organization of demonstrations and negotiations require very close work with the special services. Aides VIP-persons unaware of a specific local market, and the broker is very important to reach the very future of the buyer, to understand its own requirements to the home `.

`Own way 'approach

And what will happen if the sale of apartments in a prestigious house knows someone `wrong`? I longed to buy? Agent and owner are here in a quandary: on the one hand, you do not want pig `` underlay former neighbors - with them, probably many more times will have to meet for business. On the other - money, real money in general, face-control, about which so much is said today, really exists, or big money all slaughtered?

The study of this topic has shown that face-control, of course. But he no longer regards the primary market - where sales are conducted from a single source, it is possible and control. Moreover, according to Kaarma Kaido, the director of the Office of the new buildings of the company `Miel Real Estate ', this test raises the status of the object.

Definitely want to check with the club is sold to buy mansions in the Center. In the famous `` Gazprom's house on the street Nametkina at one time had a few flats, for which some questionable cards offered very large sums. All of them were denied because such a serious company in the first place put the status and the homogeneity of the tenants. Of the more modern examples can recall p `Senator 'Club: according to Sergei Lupashko, President of the Group companies' Reskor`, he practically does not advertise, cottages differ in their ``. Moreover, the settlement built on land belonging to the Office of the President - and the final approval of the purchase gives it authority. And it may well refuse a man away from his ideas about loyalty.

However, face-control, as a rule, repealed as unnecessary when passing an object from the category of `primary 'in the` secondary'. Every owner has the right to dispose of their property, and no management companies and homeowners' associations may not fix the obstacles to it - so the law says. As a maximum, security service can check the buyer. But whether they are able to block the deal? You can, of course, act at the level of `small` dirty tricks, without revealing the owner of the paper, required to effectuate the sale and purchase (a copy of personal financial accounts, for example). But such actions can be run up and suit. So work with the owners of apartments are possible methods of persuasion. Moreover, the security services alerted just something really quite blatant. For example, if the apartment is going to buy criminal authority, then chances are that most of the money would be false. And a reminder of this effect on the owner.