What characteristics distinguish these objects? What are the defects of the internal architecture of new homes that are not in demand? What series of panel houses are unsuccessful?

Good hall - the key to success

Anticipating the discussion of the reasons for the low popularity of certain items, find out the basic criteria to be met by truly high-quality proposals. They are defined in the first class project.

Of course, the highest bar for quality in luxury homes. Explaining the advantages of the latter, head of the marketing group of companies `Conti` Elena Kalinina says: `It is essential that the project was beautiful, stylish, easy to remember, with the appropriate infrastructure. In addition, the attractiveness of the object gives thoughtful internal space. The building should be built using modern technologies and materials.

Of course, very important convenient lay-flat with a logical arrangement of communication systems, windows. Potential buyers were important to the existence of the hall, which corresponds to modern trends and allows the most fun to beat the interior `.

Managing Partner at Blackwood Konstantin Kovalev advised to pay attention to the proper use of non-residential premises at home. `Attractive are spacious and presentable entrance groups, which drew attention to a potential buyer in the first place. Essential Plus - additional storage spaces for the storage of bicycles, wheelchairs, skis and other bulky items. Of course, it is important to the availability of modern engineering services, primarily air-conditioning system, silent elevators, own boiler and diesel generator `.

Window question

The most common defect, which occurs in the planning of many apartments, in any way associated with windows. This circumstance is explained, of course, not malice architects, and problems of the inner cutting premises. The result is `blind 'room or a window still exists, but their position leaves much to be desired.

As you know, buyers want to get an optimal combination of size and number of rooms. Therefore, if a large area (say 150-170 square. M) fails to do more than two rooms because of insufficient number of windows or other architectural features, layout is considered to be unsuccessful. Unpopular flats with a linear arrangement of rooms, the windows are oriented to one side of the world. All rooms in this case are equally illuminated, have a uniform species characteristics.

Cramped conditions of modern metropolis dictate their laws, so now often erected houses, the windows are stopped by the blank walls or windows of another building. Apartments with such deficiencies are becoming more and more, and customers appreciate this fact very negative. Such troubles can sometimes be avoided by deliberate cutting of the flat. It is noticed that for the living room and kitchen quite picky buyers, allowing the panorama of the bustling avenue or street. But the bedroom window should definitely go to the quiet courtyard, especially if located near busy highways.

Cutting with `surprise`

Most experts agree that most failures are planning corridor type, occurring in the homes of both economy and business class. Especially non-winning are long dark corridor. The latter is not the only drawback, and leads, as a rule, the other, no more 'pleasant' surprises. In some cases we get a bad arrangement of rooms in which one of them turns out to be right up near the front door, the second - with a bathroom and kitchen.

In other cases, all premises have the form of elongated rectangles, creating great inconvenience for furnishing, installing equipment and fixtures in public places. And the general form of the extended space is not too attractive.

Inconvenient options, where the central position in the apartment has a kitchen. The authors of such planning, obviously taken care to ensure that all residents shortest path to this vital space. But forget that flavors the kitchen in this case more quickly reach the living room, without adding, of course, comfort.

Unsuccessful area ratio of various premises - another weak point in the planning of many new buildings. For example, in a relatively small two-room apartment kitchen occupies about 24 square meters. m, which can be viewed only as a luxury.

There are cut from the disproportionately large corridors. Considering the plan a two-bedroom apartments of 120 sq. m with a 40-meter corridor, it is hard not to wonder. Maybe a free place at the very sight to store strollers, skis, bicycles? Even if this kind of spectacle will not confuse future owners of these apartments, another annoying thing: every inch the huge, besides `blind` corridor, precluding its transformation into a room and have to buy at market price.

Sometimes the plan is spoiled because of inadequate spacious rooms, usually shared. Among the unsuccessful examples - four-room apartment 150 square. m combined with a small bathroom. The great misfortune of the latter is not even in size, but in the form: it is unconventional and has the form of a triangle that has no single right angle. How can I put in a room washing machine or bath, remains a mystery.

Generous in planning surprises one-bedroom apartments. Among them are the real masterpieces `` capable of causing not only rejection, but also amazed. For example, this: in `odnushke` total area of 90 square. m addition to the main bathroom has a guest, as well as two balconies. Perhaps the idea of such internal architecture was born in the resort town, where the idle guests spend much of their time on the balcony, contemplating the beautiful views, fresh air and sipping soft drinks? If the jokes, then this plan has an explanation. There is a known difficulty in `cutting` small apartments, connected again with the lack of windows. That's way out in such a strange way, laying a single room where the two could be placed, and the excess space used for extra bathroom, a good last window does not require.

Model quality mark for `bar`

The disadvantages described above, basically characterized by a monolithic homes. As for the modern prefabricated buildings, they are not so rich in all sorts of surprises.

`Planning Solutions new prefabricated houses are virtually identical, - says E. Kalinin. - This is due to the fact that house-building complexes are approximately the same equipment and have the same technical capabilities. All panel houses set standard cabin bathrooms, the walls - the same step, because of the width of the panels'.

Because of the many shortcomings, including those related to planning, is now off to build many of the series. Such a fate befell model monolith 'Kolos' and a series of houses PD-4. There are projects, which were more fortunate. According to Deputy Director of the realization of the company `MIAN-Development 'Natalia Usova, by far the most popular project P-44T - mainly due to the fact that in this series of homes in all apartments except one-room, the project included bay windows, interestingly decorated facade . But in fact the planning and recruitment flat panel houses differ slightly `.

`Class` dependence

Terms of the internal architecture requires consideration of many important factors associated with the shape, size and the ratio of the area inside the apartment. Also, planning must conform to the class of housing and location of the house, but there are many examples where such principles are violated.

For example, in the metro Alekseevskaya `` `offered` dvushki area 115 sq. m. three-or even four-room apartments of this size would have been in demand with a high degree of probability. But there are only two rooms, so the total space footage clearly excessive for this location.

In democratic areas mainly popular odnushki `` and `dvushki`. Apartments, comprising three or more rooms in houses of economy class is designed not more than 30% of the total. In elite buildings opposite. They demand large areas, so in a house like a little tiny apartments. The most popular, according to E. Kalinin, become flat three or four rooms.

Everyone - my place

Experts say that all the circumstances affecting ultimately to the success of the project, must be weighed at the stage of a project. According to Mr. Kovalev, `the main factor that affects demand, and should take into account the developer as soon as possible - compliance with the location and class at home. On the expensive land in the city center not feasible to build houses the midrange. Conversely, the home can meet all modern requirements, and by all indicators refer to the elite, but the neighborhood with panel high-rises in the sleeping area, even in conditions of deficiency of the proposals will not make it so '.

To verify the correctness of any views expressed are helping bad examples of the construction of luxury homes in areas not relevant to this class of housing. Amazing, but today developers have ambitious plans to build luxury apartment complexes on the territory adjacent to the thoroughfares, the typical areas on the periphery.

Thus, the starting point in assessing the future of the project is the location. Only by the main characteristics, developer begins to explore other parts of the future plan. Next you define `high-rise buildings and boarding houses in the area depending on the surrounding buildings, designed architectural solutions are being developed and detailed facades, determine the need for underground parking and the number of cars in it - says N. Usov. - If the surrounding buildings meet industrial zone, the large noisy highway and other negative factors, the project house must neutralize these shortcomings `. All these - far from a complete list of moments that determine the demand. On how accurately and faithfully be translated conceived, depends on the success of the object as a whole.

Art positioning

Everyone knows that in the professional advertising needs of any commodity. Today, when the objects in the real estate market is not always able to win the sympathy of potential buyers, it is especially important. How can correctly position the object? `When the project should play to its strengths, that is the task of the sales department. For example, if the residential complex is located in the distance from the city center, you can focus on environmentally friendly disposition of the house. If the center of the city - on transport accessibility and the stunning form of the window at the sights' - says E. Kalinin.

In the recent increase in cases where because of the peculiarities of positioning does not enjoy sufficient demand for many objects. Maybe mistakes were made even in the development of the project, when the active interest of buyers was encouraging, though cheap land may be a suitable place for a future business or even an elite building. For example, in high-rise apartment buildings, more relevant characteristics of the business class, developers are trying to implement as the elite, playing on the fact that today there are no clear criteria to make such a distinction. In the end, and not finding their owners, facility idle for years.

E. Kalinin believes that the `correct positioning of the object requires a clear understanding of the target audience of the project and accurately determine the status of the house. If these categories are correctly identified, the project has all chances to become successful `. This idea was confirmed by K. Kovalev: `A good positioning is that it must correspond to the real parameters of the house at 100%. Now, customers know exactly what they want and that can offer the market. That is why the period of implementation of apartments in psevdoelitnom house far exceeds the average time on market. Any deception or exaggeration will be instantly detected and will affect not only on the sales process, but also the reputation of the developer `.

Irina Egorova, marketing corporation Incom Properties:

- There were times when the market offered new buildings are very large areas compared to the number of rooms, poor planning, a set of apartments, not relevant categories home. The disadvantages include the planning of a large hall, small kitchen, a room of irregular shape, the unfortunate orientation of apartments on either side of the world.

In recent years, the issues of designing new homes are taking a more balanced offering in most cases exactly what the market demands - the best area, convenient layout. With the high rate of growth of prices buyers are interested in small apartments: for the Moscow region is on average 50 square meters. m for one-bedroom apartments, 70 square meters. m - for two-bedroom, 100 sq. m - for triple. In Moscow this figure is slightly higher depending on the area and type of home. Demand for any type of homes that meet the requirements specified above.

Olga Pobedinskaya, director of marketing real estate agent `002`:

- Unsuccessful layout in new types of housing - is now a rarity. The struggle for the buyer makes the developers offer the most competitive design and architectural solutions.

House-building plant, producing panels at home, constantly improve the quality and offer a series of homes with an optimum set of model planning decisions. Mass Housing Panel does not suggest overly large areas. It is 100%, the law: the smaller the area of the apartment, the faster it will be sold. So, to say that small, objectively uncomfortable bathroom or kitchen make the apartment less attractive to the buyer, not true. On the contrary, the buyer, limited resources, it will save money.

Monolithic construction allows for all, the most incredible designs of architects. But precisely because of the possibility of the monolith is much wider, the developer appears a number of problems whose solution depends on the interest of the buyer and, consequently, profit. Already at the stage of selecting the site the developer must decide on the most important - positioning of the object: what, for whom and at what cost to build. Taking into account the surrounding buildings, infrastructure, the social composition of the population, the presence of plants, parks, transportation accessibility, to address the issue of classroom buildings.

Positioning - a very delicate mechanism, which depends on many factors. Best house in a working class neighborhood with discount stores with a probability of 99% `no go`. But if the area is close to the center (as, for example, Dubrovka or neighborhood station Kozhuhovskaya ``), apartments in the house of a business class will be in demand. The buyer will close their eyes to the bad view from the window and proximity to the `` Khrushchev in exchange for what a reasonable price will get a chance to save the time taken for daily business travel.

Must take into account also the development plans of the city. In place of the plant may eventually receive elite area, but instead of the old prefabricated houses - modern comfortable accommodation and business centers of the European level. And all this for some five to seven years.

As in appearance, and the internal architecture of the monolithic housebuilding can unleash the imagination. Housing economy class are trying to engage with the typical demands of mass customers and offer the standard, I would say, standard-successful planning. But in the homes of business-class or elite - is another matter. Here comes the controversial planning decisions. But, in spite of that, each apartment will find its buyer. This is only a matter of time. Yes, not a very good plan on the market the buyer will be sold longer, but will still be implemented.