It's no secret that many perceive as the Amazon basin area of the jungle and rivers teeming with piranhas. However, there has reached a modern consumer economy, writes Prian.

In March, the construction of the shopping center began in the city of Rio Branco. Developers success inspired shopping complex, located 500 km from this place, in the city of Porto Velho.

According to the Brazilian authorities, in March, sales in retail outlets Rondônia, where Porto Velho, grew by 31,7% compared to the same period in 2009. In the state of Acre, where is Rio Branco, sales for the same period increased by 31,5%.

In many respects, this trend is due to the fact that Brazil's President Luiz Inacio Lula da Silva "showered" the region money in an attempt to improve the quality of life of the poor and working class. Poor families receive state subsidies, the business enterprise - subsidized loans from the Federal Bank of the Amazon. The construction of hydroelectric power from the local people there work and the opportunity to spend money. The population of cities in the region grows.

At the same time most of the Amazon continues to be the terrain, jungle-covered, and is unlikely in the foreseeable future become a "shopping mall". Over the past 19 years the population of the Amazon increased by 48%, to 19.7 million people. However, it should bear in mind that the Amazon basin covers an area of its size is comparable to Western Europe.

Recall that, in addition to investment in the said region, the authorities are implementing a program "My house - my life", which aims to complete the resettlement notorious Brazilian slums.