One of the main rules of successful location of states: the more people pass by, the better. On the one hand, this assertion is difficult to argue. On the other, the word "past" disturbing. We are interested in the fact that people came, but did not pass, casting a window of a vacant stare.

The fact that the stream of passing people is not an advantage in itself. It is important not only the number of people, but their preferences, needs, lifestyles, social status and so on. In other words, it is important to be able to pick up that stream of potential visitors, which most closely matches the image of the client institution (whether a shop or restaurant). That he is able to bring the greatest number of sales and increase profits for your company.

For some types of business too crowded places and at all contraindicated. For example, the owner of luxury boutique unlikely to buy a building on the station area: railway station with its hurried and slovenly markedly dissonant with the nobility of high fashion.

For companies that distribute their products through consultants (for example, is well-known brands of color cosmetics), also does not make sense to place the office on the main streets and squares: who wish to buy a product you would like to be able to through to the company, and, accordingly, the probability of their occurrence in the office is very small. But if you buy a room in a shady area near the center and hang the elegant sign, it will help create the necessary sense of "election" and to create confidence in the brand.

However, the situations described above - not just exceptions to the rule. In their example, you can create a new rule: the location of the office should be not only a tool for increasing profits, but also an image component.

In pursuit of prestige

However, choosing the property solely on the basis of positioning the company as a solid and respectable, too, can be wrong. In pursuit of an incredible "steep" the office a short time and forget that the cost should leave room for profit.

Thus, one of the most prestigious type of office is redeemed old mansion. Located in the historic center small building with a memorable architecture have always been a lure for the representatives of big business. But do not forget that such luxury can afford not every company. It will have to pay not only for the building itself, which clearly will be sold at very high (often - too high) price. We'll have to pay for the land and in the historic city center, and for the restoration of the mansion and its utility systems. No option is excluded and when the seller at home, having a few buyers, arrange some kind of auction. And then all the costs for the purchase of "the office of your dreams" will also add a surcharge that could persuade the owner to your side.

And even if you have documents on hand, according to which a monument of architecture - your property, do not hurry to rejoice. It is better to dial a specialist who will help calculate the optimal value of the reconstruction of the mansion, will provide full cost estimates and schedule repairs. Under the optimum value refers to that amount, which would make quite a respectable and tidy office, not dilatory in the lion's share of income. That is the option that you really can. And there should not be too uncurb ambitions. First, too representative business property "with the claim" may look ridiculous, and, secondly, your success is best describe the growing number of satisfied customers, and not golden lions on the façade of the office.

Pinch of creativity

Create an unusual combination of spices that gives the dish spicy, memorable taste - this is true art. But is too far even with the most exquisite composition - and she will dream a nightmare. The same is true with the architectural and design refinements. Certainly, when it comes to build its own office building, you invite a professional, credible and respected architect. The best - known and has already announced a stylish and unusual projects. In any case, what is your eminent architect, the more innovations you expect from him.

But it's a poor draft, which does not put his hand customer himself. Argue, discuss, create, together with the architect, not referring to the fact that "it is - a celebrity, he could see. No need to clip the wings of creativity, but also the design of buildings in the form of your product dismisses without a trace of embarrassment. Houses in the form of bottles of perfume and toilet paper at best cause a muffled giggle partners and competitors Homeric laughter. The geometric simplicity and practicality are not devoid of individuality - that is the standard of good offices.