So far, sales of large plots of land held in private, the cost of sales remained generally secret. Public auctions of land held only under the auspices of the Government of Moscow Region. September 27, 2006 Company GREENLIFE, manages a pool of land assets of private landowners - individuals, legal persons and UIF `Velez Podmoskovny`, has announced a fall in the middle of the first private land auction.

As the portal RWAY.Ru in the company `Veles-Capital` auction will take place in three phases (on different days - different lots) - October 25, 01 ноября, 08 November. On sale will be on display plots in Klin and Volokolamsk districts of Moscow region at a distance of 95-120 km from Moscow on Novorizhskoe the highway. The initial value of land varies from 50 to 1000 cu sq.m.. Lots enough quality - to them suitable paved road sections along the power lines and gas pipelines pass. Total area is 700 hectares and the area of each lot - from 0,2 to 40 hectares. When the organizers average initial value of 2,600 rubles per one hundred square meters in the case of a successful auction company GREENLIFE be applied not less than $ 7 million, net of commissions auctioneer. In the management company `Scale` stated the average price considered normal, and in the course of trading, it can rise up to $ 300 per hundred square meters. `Most likely, the company expects to bring the land price to the Ruza district, where agricultural land is now worth an average of about $ 250 per sq.m.`, - said Natalya Chukaeva, Director of Marketing Analysis Management Company `SCALE`.

Bidders may be as legal entities and individuals. Natural persons seeking a place in the construction of the house could potentially be of interest to a minimum area of 20 hectare. To participate in the auction will need to fill out and submit the application auctioneer to sign an agreement on making a deposit and pay 10% of the initial cost of lots, on selected plots. Unsuccessful buyers return the deposit, and lucky - zachtut.

According to the group GREENLIFE, auction participants can become development companies, involved in the construction of cottage settlements on Novorizhskoe direction or seeking sites for the construction of logistics complexes and other infrastructure around the Ring Road. Natalia Chukaeva believes that exhibited plots in the first place will be of interest to small developers. `If the price per sq.m. at the auction will not exceed $ 300-350, then the developers who work with lots of 5 to 25 hectares, and most likely will be the main buyers. This value of the land allows for a small holiday village with affordable houses. Major players of the land market, are interested in areas of 50 hectares, the auction is unlikely to be interested in.. In the main landowners have already been formed land assets and it is possible that they will soon be rid of them because of the land tax ', - said Natalia Chukaeva.

Furthermore, as it became known RWAY.Ru sites are located on agricultural lands for selkohozyaystvennogo production and future owners will have to go through the difficult path of their transfer for industrial, housing or other necessary uses. 'Inconvenient' status of land may do a disservice to the organizers of the auction and may not improve substantially in the price during its course. `Agricultural lands in the Moscow region until fairly and in a smaller distance from the Moscow Ring Road ', - says Vladimir Krainyukov, head of registration of land and property relations in the Moscow region the company` ComStrin `. The lack of success of the first auction may be associated with the fact that many investors are frightened by an innovative approach - because of how much they paid for the land, we will know a large number of partners, potential customers and officials. `The final price will be not very different from the start. Such auctions, until quite rare, and perhaps he still does not attract a sufficient number of participants, that the price has risen significantly during the bidding process', - says Vladimir Krainyukov.

Natalia Chukaeva believes that organized the auction - a way to attract additional attention of buyers in terms of their deficits. `It seems unlikely that the company has accumulated a number of applications, because of which they were forced to arrange a competition. Earth is now sold a lot - all the big landowners quietly parted with their lands. Trades are good when there is a definite shortage of land and limited supply, but now the demand for large tracts of land not exceeding the supply `- notes Natalia Chukaeva.

The desire to get rid of it is from these sites in the investment company Veles Capital `` explained by the fact that the boundaries of development in the Moscow region are pushed farther and farther from the Moscow Ring Road and the demand for these sites, and thus prices have increased, particularly in relation to the running program for building Ring Road (ring roads in the Moscow region). Vladimir Krainyukov believes that may put investors on the sale of plots of the least interesting for the owners, for example due to the fact that they are unwilling to assume the risks of transfer of land from agricultural land under the country construction or under IZHS. `It is also possible that the landowners do not expect a significant increase in the value of these lands in the short term, to make sense to hold such land in a`, - argues Vladimir Krainyukov.

Regardless of the financial results of the auction (public sale) Sale of land in this way will ensure transparency of the sales process and for them to gain the maximum price. `In addition, the auction provides additional protection for the interests of the seller and the buyer, but also significantly reduces the sentences and registration of transactions' - said Anton Shchetnikov, Group Managing Director GREENLIFE. The deadline for registration and the transaction on these sites will be for 2 months less than usual. This is explained by the peculiarities of the Federal Law 'On the Turnover of Agricultural Land'.