Often, builders do not offer a simple reduction prices, and providing more favorable conditions of purchase. For example, interest-free installments, free design service apartments in the property, bonuses or gifts. For example, GC `` MIAN all buyers of apartments in North Park LC `` handle a transaction of sale until the end of the year, gives package tours for two in Finland. And the company `NBM-system 'in pursuit of 5 per cent discount gives each buyer townhouse in the village of` Seventh mile `for free car Peugeot-307. However, such a generous launched THE more the exception to the rule, and usually the cost of gifts less than $ 300-500. `It is unlikely that a potential buyer decides to purchase housing on the grounds that it is waiting for when buying a gift, but in any case he would be agreeable these signs of attention ', - are assured in the estate agency Domostroy` `.

`Gifts' from builders

The generosity of the builders analysts explain the complex situation for them. According to analyst Andrew AVR Beketov, upon the occurrence of stabilization only discounts and bonuses may induce the buyer to make a purchase. According to him, `simple stop the sales process leads to losses, that has builders entice customers`. This is especially noticeable in the suburbs, where the client is now in 99 cases out of 100 will receive a discount, or 'gift' in meters, and individually. Managers on the phone conspiratorially report: `coming, and we shall discuss the discount rate '.

It says the experts, many developers use the New Year rally as a way to increase their sales and gain a certain reserve of financial strength for the future. It's no secret that the January and February in terms of purchasing activity is not the best time. Most discounts are given on `non-liquid ': three-or four-room apartment (150 square meters. M), flat on the first or the last floor. Builders interested in raising the demand, for example, at the end of the year, when the profit is calculated or when a suitable period of payment to suppliers or banks. Analyze sales data, and if an unfavorable prognosis, efforts to intensify demand. Also for sale at a discount can go on those objects, for which demand is too low. `These discounts mean only one thing - lack of demand and problems with the implementation of` - confirm the company Agent 002.

According to analysts, the buyer does not always get real savings. `The Company may before the action to raise the cost of apartments by 10%, and then say - we give a discount of 5-10%. Another option: the developer initially overestimated his object, putting inflated prices. Naturally, sales rose and to enhance the sales may be declared `time` shares lower prices and discounts. As a result of such manipulation cost of apartments just close to the mid `, - explains Head of Sales Contact-` apartments `Dmitry Voronkov. From my conversations with sales managers of new buildings came to light a few unpleasant moments. The price of the apartment does not include registration of ownership of an apartment - and this is about 1-2,5% of the amount of the transaction. As a result, 5-percent discount immediately turns into a 3-percent. Another trick builders - domestic rate. In most companies, which form the price in dollars, exchange rate is constant and amounts to 28-29 rubles / $. If we compare with the current rate of CB, it becomes clear that the difference `eat` all discounts.

Meaningless threats

Apparently, in order to finally break the will of a potential client, a number of companies use in advertising tactics of intimidation, reporting that 'discount' prices hold out only until the end of the year, and then inevitably will increase. Thus, the company `Don` operation, offering the `New` pricelists, warns that as of 1 January, the company intends to `traditionally raise prices by 20% for all its facilities`. Today, the company's managers promised at 100 percent pay 12 per cent discount `almost all the objects', and if you pay 50% - 6 per cent. But analysts advise carefully review such proposals and is not afraid of price increase. `I would not believe such promises. I doubt very much that after the new year someone will actually raise prices by 20% ', - says sales manager of the Interregional development company Alex pointed beard. How to explain the developers, `Don` system offers savings in homes that have not yet put into operation, and with the aid of heavy advertising company is trying to increase sales. But the effect of such action is not worth waiting - the same buyer sees that the market is worth. In Domostroi `` On the contrary, assert that `many home buyers do not bother to buy the study of the real estate market and especially the analysis of price movements for the year, so for them this kind of advertising can be a deciding factor in making a purchasing decision`. This view is shared in the company `City - XXI Century ', where the forecast growth in property prices of business class at the level of 2% per month. Some market participants believe: Announcing price increases are not intimidating, especially when it comes to new buildings. From the inception of putting the house up to the selection committee increase prices for apartments can be up to 30%.

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Companies operating in the segment of luxury real estate, by contrast, do not spoil their customers suggestions to save money. Promotions and discounts are here - a rarity, and a service of home buyers gifts are not made to advertise. `Such methods in this segment are generally not used - not much there new facilities, and demand is still very high. If a developer starts to sell the apartments under construction at the time of preparedness at home he was completely sold out '- explains the head of city real estate agency Intermark Savills Catherine Gurieva.

How to celebrate developers, the sale of flats of the upper segment of the business class and luxury housing often use promotional gifts or bonuses. This could be discount cards with a 5-20-percent discount on services of the architectural offices, interior designers, and furniture. In addition the company after completing a transaction often give their clients gifts worth up to $ 5 thousand - flights to the U.S. or Europe, an invitation to a private party, fur coats, cigars, exclusive cognac, diving equipment. `A gift will be selected in accordance with customer preferences. Brokers who sell luxury real estate, rather densely communicate with buyers and knows their tastes', - says the director of the department of urban real estate agency Vesco Realty Vera Lukin. `Last year we gave a box of ebony movies included in the collection of gold film, as well as foie gras combined with exquisite vintage wine '- said the head of the advertising department at Blackwood Elena Rozanova.

According to experts, in rare cases can get a discount on real estate. `The practice shows that the developer remains one or more of either overpriced or illiquid apartments, which the company has long been unable to sell. Then they are sold at a discount ', - says Dmitry Voronkov. These discounts are rare, said Catherine Gurieva: `Get it could be individually, but in the expensive segment of each transaction is unique and is rarely above 5%. Typically, the developer is ready for a lower price in the event that it is important to sell the apartment at this very moment '.