As reported yesterday, the Western media, search engine for U.S. real estate called Trulia was $ 17.7 million on its development.

In the search engine, which three weeks ago, came out of beta testing, has invested $ 10 million venture capital fund Sequoia Capital. It is known that at one time invested in projects such as Google, Cisco, Apple, Oracle and Yahoo!. In addition it means a new search engine is provided by two companies: Accel and Fayez Sarofim & Co.

Received from investors, money will be used for marketing, expansion of the state and development of new products.

Trulia - a specialized search engine, which uses each month and a half million people. It allows you to sort the lists of proposals on prices, regions, location of houses to look at the map and photos.

Projected to Borrell Associates, this year the market of advertising on sites of real estate will be $ 11 billion in their view, 80% of consumers using the Internet, will be visiting real estate sites to find shelter and comparison of proposals.
Specialized search engines, allowing the user to set criteria to filter the information in this situation of high demand. While in RuNet such specialized search engines for a lot of real estate, usability and geography search leaves much to be desired.

Actually, the statistics of the Enterprise Resource Runet in recent months shows a boom in demand for information on "Properties". Many companies are trying to send the demand to their sites, increasing the cost of their progress, but not only from search engine robots depends fact, which will go to the reality of the consumer. This famous brand, and work with customers on the phone, and the subsequent communication and transaction. In short, the whole set of services that can provide the company.

That is why it turns out that the general growth of interest in the property share in search queries, general phrases such as "real estate", "Apartment", "sale or apartments for rent, constantly decreasing. Obviously, the target customers increasingly rely on brands and less - to search robots, issued together with high-quality set of "wound by" sites.

It is at hand and companies themselves. According to research company "Arton-Consulting", the category of users looking for brands, a third higher quality audience, which came at the request of the name of the goods or services.

It is obvious that with the development of the Internet, businesses have powerful influence on a potential customer or consumer services. But this tool should be wisely used. It turns out that those who do not save money for the development of the company as a whole and not content with traffic, "fitting" search engines, can win the trust is really a serious audience. This requires, of course, and the modern Internet technologies, entailing Video Tour and competent organization search facilities on site, and much more. And all this, obviously, requires a cost and considerable, and not short-term ... But, as evidenced by the Western experience, would be a goal set - means there.