The concept of `home 'business class emerged in Russia in the early 90's, when in the capital began to erect the first monolith-brick houses. This was an intermediate class between the typical panel housing, which were built near Moscow, and luxury apartments in the center. Since then, the standards and parameters of the business class have changed, but market participants and ten years can not formulate a uniform criteria by which to determine the ownership of housing to business class.

According to experts, the house BC should have the following characteristics: brick-and-a monolithic building, constructed on the individual architectural project, the availability of underground parking, protected area, the quality of communication and decoration of stairs, elevators, hallways, spacious layout. Panel building can not be called business class - is the only item with which all agree, without exception, the market participants. As explained in the company `Agent 002`, `business` house must be located in a convenient in terms of transport accessibility of the place, with developed infrastructure. Preferably the proximity of green areas and a good view from a window.

Managing partner `Miel Real Estate 'Oksana Kaarma explained:` The main feature - the location of the object. You can build a wonderful house in the area of mass construction, and it will not house a business class, because the social environment does not match this level (after all, the houses of business-class people live with wealth far above average) `. However, some realtors are sure: House BC self-sufficient, they have all necessary infrastructure, isolated from neighboring buildings, so even the presence alongside them conventional `panels` or social housing does not interfere.

Among other signs Oksana Kaarma distinguishes `individual architectural image of the object, fenced local area and the various delights in the design of halls, elevators`. Another measure - area: in BC it on average 20% more than in the cheaper segments.

Some analysts believe such a number of criteria unnecessary. `Brick-solid residential complex with a fenced area and parking - this is the minimum that is required for this type of housing. Availability of infrastructure - is a secondary indicator, particularly in situations where space is under construction '- believe in the Interregional development company (IBC). Experts to the segment BC, and often include so-called Stalin's home. However, the majority of such facilities rarely meet modern market demands.

The scale of fraud

Differing views of experts and on the number of homes on the market category psevdobiznesa ``. `They are on the market a bit - says Oksana Kaarma, agrees with that of clear rules of segmentation yet not.

According to Deputy Director of the Department is implementing the company `MIAN-Development 'Natalia Usova, examples of incorrect positioning of objects developers abound. According to her, the most typical cases where the developer advertises the object class is higher than it actually is. For example, the location or quality of construction is not consistent with the agreed level. Have the opposite situation, when the BC trying to pass for luxury housing.

`The most common so do the objects in the sale of the company` Don `system. Same 'Scarlet Sails' and other high-rise company - a fairly high-quality samples of BC, but the prices are exhibited as `elite', - said one of the developers on condition of anonymity.

The company RIGroup sure - this business class in Moscow, just a little, the whole market for BC are not more than 15% of homes are advertised and offered for sale at prices no lower than $ 4 thousand per square meter, which is the lower boundary that separates the economy - and business classes. And as the director of the Department of city real estate agency Vesco Realty Vera Lukin, the total number of proposals on the primary market, the share of business-class accounts for 40%.

As stated `F.` the company `002` Agent is difficult to say how many on the market today `psevdobiznesa`, but these objects are. Not all buyers are well aware of the difference between different types of houses, but the mere name of `business class' acts on them magically. Marketers construction companies, of course, use it. `Depending on the location of the house quite often overstated its class - it directly affects the price, of course, in an upward`, - confirmed the company `new 'area.

Consumers should remember: due to the unfavorable ecological situation in some parts of residential building construction business class is limited. For example, in south-eastern district of a large number of industrial enterprises that are not in the best way affects the environment. Similar situation in the east of the capital, where the bulk of housing construction accounts for economy class.

A modest selection

According to experts, on the market today there is some shortage of quality projects. `The demand is stable and tends to increase, but the quality of apartments, internal and external decoration of houses often do not meet the expectations of customers. Residents of apartments in houses BC impose the same claims to the developers, and buyers that economy-class: uneven walls and ceilings, poor quality windows, broken elevators `, - explain in RIGroup. Apparently, therefore, the experts had to work hard to give examples of interesting objects in business class. Oksana Kaarma allocated housing complex is 'Private' park, located next to Khodynskoe field. The complex of four buildings (total 821 apartment) is bordered by the natural park of 'Birch Grove', and between the houses is linden alley.

The cost of rent here ranges from $ 5 thousand to $ 11 thousand is very highly appreciated by many of the experts and LCD `Grand` Park, the final commissioning is planned in 2007. The owners of apartments will have four kindergartens, schools, clinics, laundries, beauty shops, airline offices, banks. Natalia Usova appropriated from the general mass of LCD `North Park` in the same northern administrative district where the apartments are `under` clean finish, that is, the buyer enters into an apartment does not require repair. `The architecture of internal space provides innovative solutions, in addition, the house was originally planned for high-quality engineering systems', - adds Natalia Usova. But perhaps the main advantage - location: North Park `` borders Khimki Reservoir and the historic forest park zone `Pokrovskoe-Streshnevo`. Apartments overlooking the green areas and water landscapes sold at prices ranging from $ 4.7 thousand to $ 7 thousand per square meter. One of the most attractive options in price and quality - has been handed a house on the street BC AB Academic, possession 67. According to experts of the company `Agent 002 ', good suggestions there, and the south-westerly direction. It has built three LCD `Captain` and `` Pythagoras. The first is located near the Bitsevsky Park, and the infrastructure includes sports and recreation complex with swimming pool, a children's garden and two-level underground garage and ground.

Next year might well be expected to increase BC homes. `Developers accrue to land on the spot derived industrial zones. Most likely they will not be built with separate buildings, and entire residential areas of business-class `, - the company` Concordia Asset Management `. Experts MDK, gradually supplanted by an economy class outside Moscow, and the places where you can build luxury housing, there are fewer, so we can assume that it is the segment BC is waiting for supply growth.

Elite goes into business

In the segment BC get new customers - those who refused to buy luxury real estate.

According to Vesco Realty, in a recent segment of the class of `business` replenished proposal higher price category, which clearly has traces of elite housing. Unambiguously assign them to one category or another is difficult - it is more BC prefixed with a `super`. Among these projects are allocated 'English Quarter' in the Shmitovsky, Meshchansky area and Khamovniki. At the same time, demand for BC decreased in connection with the repositioning of potential buyers in the near suburbs. $ 500 thousand users will be able to buy a flat business-class only in the sleeping areas of Moscow, while its area is unlikely to exceed 100 square meters. meters. Meanwhile, for the same money you can buy suburban housing at a distance of 20 kilometers from the capital area twice - from 200 to 250 square meters. meters.