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Main » Articles » Real Estate » Property

Why Russia has no multilistinga?

With this issue, our correspondent asked the head of the RGR Committee on Information Technology and head of Internet-project 'Rambler-Real `Alexei Dubrovsky.

- We talk a lot about multilistinge (MLS), but we have it there in an extremely truncated form. More precisely, perhaps, to say that we do not. Why?

- The presence or absence multilistinga - is a matter of policy, rather than information technology. Even in America, where there is NAR (National Association of Realtors), there is a conflict - a contradiction between the Association and the portal. The fact that the right to submit ads to multilisting is only available from NAR's member companies, the site where - realtor.com, took fifth place in the United States on attendance of Internet resources in general (not just real estate). More than 97% of those that stump the acquisition of real estate, the search begins precisely with the Internet.

- So what's the conflict?

- If some agent violates the established rules of the game, or was something seen, then it once warned, fined the second and the third is excluded from the association, and it should also be excluded from multilistinga. On the one hand, it is a politically correct move - is an administrative resource for the association and a means of maintaining its reputation. But on the other hand, informatsionschikov are losing - the agent is willing to pay for the placement of its facilities, but he can not do this, and the owners informresursa interested in, so you find the maximum property offers, and what matters is the company that provides objects, in association or not.

- Personally, I prefer that agents play by the rules, even if the proposals will be a dozen smaller (left two million) ... Well, okay, it's all in the States, but what are we?

- We have to date is information systems (this is a working tool for realtors), working through its own software: www.ric.ru, WinNer.ru, Super-basa.ru, Navigator.ru. All of them, albeit in different ways, perform three functions. First - search for real estate. Agent receives daily all the information that is published in periodicals, plus exclusives companies that are subscribers of the system. Second - the conduct of their internal databases in the system. Third - the export of exclusive options to all subscribers of the system who receive these exclusives with constant updates - several hours after they were posted, which minimizes the cost of advertising in the press and time-consuming.

- And in your portal there are private messages?

- ` 'Rambler-Real Estate is not among the listed professional resources and is not intended to reach the largest possible market. For us is more important than quality, and quality - is primarily exclusives real estate companies. Portal until excludes private messages. This is one of the wishes of Realtors, which are placed in our database for a fee proposals. This is the logic: the majority of clients in the property market will still need a realtor, so wherever the information does not impinge on his apartment (in the newspaper, on our portal, etc.), its in most cases, did not he puts himself and his realtor.

- All this, if I understand correctly, again, very far from multilistinga, but what your committee in RGR?

- The Committee can not influence the political decision of the Organization of Realtors. Through the Committee, I popularize the Internet and helping agents to get acquainted with those programs with the resources that will enable them to promote their services and facilities. This work resulted in a section that goes at the congresses of the real estate under the name `Internet and real estate '. It is the third time, successfully passed the last Congress. In the competition of professional recognition as a new nomination for 'Best Internet resource `.

- With the committee is clear, and what he thinks about leadership multilistinge RGR?

- Task to create multilisting nobody put. If there is a political decision, would so desire, you will have thousands of technical capabilities to make the desired valid. And yet there is reluctance. In addition, there is another obstacle to the MLC, as in office MAGR repeatedly said Michael Gorokhovskiy. In America, individual membership in the NAR, and we have it collectively, and this, as they say, are two big differences. In addition, we have another principle of distribution of profit: in America the profit comes from a commission merchant in Russia realtors earn and the seller and the buyer.

- You spoke about the various resources on the Internet? And as they do not get confused and someone where to go?

- Site 'Rambler-Real Estate `- a resource that is about 2000 companies in Russia's real estate located their exclusive objects. That is, if you want exclusive, - go to us, we have one. I think that we cover about 80% of the market. The remaining 20% - it ads those individuals who are under no sauce do not go to the realtor. They can be found on the websites of publications on real estate, for example, at MLC. But there is, there are ads running agencies. Generally, the ordinary purchaser makes sense in the first place apply to on-line versions of publications on real estate. On the information they laid out the same day that goes `paper`. Sometimes it even more so than in hard copy, as the site runs ads individuals.

Category: Property | Added by: Дмитрий (21.03.2010)
Views: 288 | Rating: 0.0/0

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