Many customers buy not just a home for life, as an investment object, which they expect to eventually sell to get a good profit. In an effort to win the hearts of customers, the investor approaches the subject very seriously. It is not enough to invest in the project - to predict the scenario of consumer preferences and tastes, to catch emerging trends, conduct more than one study to understand what the customer wants. The conference, held in the exhibition 'The Golden real estate. A second home ', all this is just mentioned. `Cottage settlement - the product of a complex and emotional. To examine the wishes of consumers should not only ask, he will buy a cottage or not - should give him a choice `, - said General Director of the Institute of Applied Problems of business groups' Pro-Invest SP` Kruzhilin. Project manager of residential real estate companies for regional development and investment Irina Mosheva confident that it would be wrong to focus on the individual customer, if the developer wants his village remained in demand for many years. She believes that the project should be understood by many, and segmentation - based not on price but on the functional performance of the object and at the very format of housing. For example, the owner of the townhouse deprived of the opportunity to place on your site additional structures typical of suburban life (sauna, BBQ area). This means that such objects must be in the public area. And for the owner of the cottage it would be correct to place them on the site, because it will raise the cost and increase the attractiveness of the product.

Question of consumers 'preferences was explored Ioannina Myronchuk, analytical examination of the projects department of the company `Miel Real Estate'. For instance, she concluded that the popularity of cottages as a whole is increasingly dependent on prices in the segment of economy class. And in a more expensive class of key parameters were and are location, transportation accessibility, advanced infrastructure, availability of good natural conditions. However, the consumer becomes more demanding on the quality of suburban housing.

The concept of success

In his speech, Irina Mosheva addressed the issue of algorithm creation of the concept of cottage village. It all starts with the macro-economic research (landscape, easy entrance, the location of the site, communication) and with the analysis of consumer preferences (land area and houses, the requirements for the architecture and infrastructure). On the basis of the data should formalize the technical project for the architect, who is developing a preliminary conceptual master plan. This document and is the basis for further work. Once figured out a business plan, forming a package price. After a lot of approvals, the project is approaching the construction phase.

Central to the architecture development business called P. Kruzhilin optimize the economic parameters: 'By this time a settlement is reduced by ten times. It is important not to be mistaken and did not stretch out the process for three years. There is a sense in the more rapid implementation of the project `. Therefore, working on the concept of the village, at the Institute of Applied Problems of businesses use the services of various specialists, including mathematicians, which distinguish among the client's preferences specific parameters - the optimal architectural elements, the size of the houses and lots, etc.

And in the architectural studio `Arhstroydizayn`, which was represented at the conference, the head Alexei Ivanov, long and successfully engaged in the development of urban and architectural concept of cottage communities. `In order for the product was profitable in 10-20 years, when the buyer wants to sell it, it is necessary not just to please a mass taste, but try to see this interesting path of development ', - said Alexander Ivanov, illuminating the theme of` The architectural style of the community `. For cottage settlements ekonomklassa master plan is very important, because in this case the architecture of the houses was not essential, unlike the situation with the elite settlements. Therefore, the relatively low-cost settlements must be properly designed roads, found the balance between public areas and private areas, areas of improvement and infrastructure. Ivanov called for the involvement of one project of several architectural groups, since such a strategy would not only diversity in the project, but will also provide consumers with greater choice, expand the product line.

Recent

At the conference spoke a lot about change, encompasses suburban life in recent times. Today the market of cottage settlements goes farther inland area. `People are not afraid to go far. If previously asserted about the 30-kilometer zone from the Moscow Ring Road, then - about 50-kilometer, it is now, and 100 km from Moscow is not a problem ', - stated Irina Mosheva. At this distance, usually placed distant cottages, villages, resorts, villages, parks, the core of which is the relaxation infrastructure. `This trend will get even more widespread in the future. These villages will be concentrated in big water - reservoirs, lakes, rivers, `- this assumption is made head of investment management policy JSC` Rodex Group `Boris Tsyrkin.

Valery Lukin, Director of the suburban real estate company `Yuniformstroy`, said that in future there will be an area of mega-projects up to 100 hectares. They will assist in the suburban real estate market is a great influence.

We developers get accustomed tendency to pass cottages for occupancy turnkey. The demand for such options is increasing every year. `If two years ago, fine finish at home 25% of buyers were interested, but today their number has increased to 70%`, - underlined I. Mosheva. She also noted increased in recent time, a set of infrastructure.

Even in small towns economy class now, there should be a network of facilities for children - pedestrian zones, playgrounds and a club can not do this without the services nannies and governesses. `Why is this important? Because one of the reasons for the acquisition of the cottage - the appearance of a child `, - explained I. Mosheva. You also need to have the villagers had the opportunity to buy food close to home. This means that the presence of a shop in the village necessarily. We can not forget the sports component - should arrange at least open areas for sports.

The architecture now fashionable minimalism - open spaces, high ceilings, the union rooms (for example, kitchen, dining room and fireplace), the transformation of the first floor in the general area. But experts believe that this trend will not stay on very long - a classic soon again otvoyuet their positions.

Analyzing the situation

Analytical findings were made at the conference from the lips of several participants. We are the most common and interesting facts. So what the buyer wants, selecting a house in the cottage?

Of course, none of the directions until you can compete in popularity with Rublevo Assumption highway. Perhaps the day is near when the leader grabs New Riga, but now customers have a good selection from the set of proposals at the highway near Moscow. Therefore, intending to build a new settlement, developer must carefully consider its concept, so as not to be trapped. The lowest demand is marked on the southern and south-east region.

According to the analyst of the project appraisal of the company `Miel` Ioannina Myronchuk, 42% of buyers choose housing in the zone of 20-30 km from Moscow. The greatest demand on the primary market are cottages (72% of customers), interest in townhouses are three times less. Every third customer is willing to spend to buy a house from 200 to 400 thousand dollars, 27% of buyers rely on the amount of 400-600 thousand dollars, the percentage of those who want to buy a dwelling for less than $ 200 thousand, is 12 %. More expensive segment (from 600 to 800 thousand dollars per house) are interested in about 13% of buyers, and an amount exceeding 800 thousand dollars, can lay out 11% of citizens. Over 40% of customers are looking for a house area of 200-300 square. m. Slightly less popular cottages occupy 300-400 square. m.

And those who want to buy a cottage area over 400 square kilometers. m, quite a bit. In a study on the secondary market of suburban housing, Y. Myronchuk included eight thousand objects. It turned out that in this segment are the most requested Yaroslavl, Dmitrov, Kiev and Novorizhskoe direction. Slightly less popular Minsk and Kaluga road. The most attractive area there is also the one that is removed at 20-30 km from Moscow, but the modern trend of expanding the market is confirmed: people are ready to settle down and for 50 miles, and even farther from the Moscow Ring Road. Described in more low-income buyers secondary housing: more than 63% of them want to buy a house in an area of 200 square meters. m and a value of up to $ 200 thousand

Valery Lukin listed some indicators of the market 'big land'. Marked the greatest interest in allotments from 2 to 10 hectares and from 10 to 30 hectares, located at the New Riga. Then in the sector from 2 to 10 hectares is Rublyovka, and in the segment from 10 to 30 hectares - Kiev, Kaluga area. Most developers are building settlements business and elitklassov, because here you can get the most profit. But the market economy class is not yet sated - he has everything ahead.